The transportation market contains large supply chains that have been evaluated for quite some time. Thanks to a recent report, incredible news, both good and bad news, was revealed. One piece of news is that almost half of the consumers surveyed in the market study said they felt that the responsibility to increase sustainability falls on retail companies and other corporations.
On the other hand, 70% said they would be willing to pay more for products derived from a sustainable supply chain. That is, these are in favor of green logistics and the result here is quite simple, it is time to start investing in a more ecological supply chain. In fact, most modern companies should expect a return on that investment. Especially since this is one of the most important focus areas when it comes to applied last mile logistics.
It is well known that the last mile is the most resource-intensive part of the supply chain, meaning it offers many opportunities to reduce your carbon footprint. At the same time, consumers aren't going to get excited about something they can't see, which only highlights one of the biggest challenges of last-mile logistics: offering transparency to customers.
Does green logistics have more transparency and sustainability?
The trick is to find the right green logistics strategy. By increasing transparency about green logistics initiatives, this will meet satisfactory development. A delivery is successful when the last mile is transparent. In fact, it's wonderful to let your customers know what's happening with their deliveries every step of the way, from the moment a delivery is scheduled, to the day of delivery.
A perfect logistics service , it allows you to show the customer live information about the delivery, including the location of the truck and driver, as well as the stop number. If you can get your business to do this, you reduce interruptions and increase customer satisfaction.
Informed consumers make better decisions, whether it's choosing where to shop or choosing to go for a walk when the delivery truck is on the way. When you keep your clients informed about how you are working toward sustainability at every stage of the compliance process, you give them satisfaction that they have made the right decision.
Initiatives with which you can offer an excellent green logistics service
Something that you cannot overlook in your business if you want to offer good service is communication with the customer. By actively communicating with your customers throughout the entire delivery process, you will greatly reduce the need to retry the delivery. Plus, you're also potentially reducing your warehouse footprint through inventory reduction.
If you work on last-mile communication, your customers will have a much clearer idea of how they are participating in green logistics efforts. If you use intelligent and connected route optimization to generate the most efficient routes, they can reduce fuel consumption in the last mile, simply because you are driving fewer miles.
When you have end-to-end last mile visibility, you can reduce waste and reduce your carbon footprint. This requires connectivity throughout the process, but the results can be powerful. In fact, when implementing this, consumers will want to know about the impact of that waste reduction on their carbon footprint.
Educate your consumers about green logistics
When it comes to increasing transparency about green logistics , it's time to educate customers. But not only educate them about what your company is doing, but about the environmental implications of the modern supply chain in general. A large percentage of consumers think there is a real opportunity for companies to take on the role of trusted advisors when it comes to this type of logistics.
These should provide information on what are the main factors contributing to carbon emissions in the supply chain. It must also inform the ways in which consumer choices shape those impacts. To change the way you distribute products, you first need a clear understanding of everything that happens in your supply chain at a high level of detail.
To do this, every function and data source that impacts the last mile must be highly connected and offer visibility across the board. When you have the ability to delight customers with the most conscious and environmentally beneficial plans. Executing them is a simpler task, so it is time to educate the market about green logistics.
