Today, taxi services are once again a necessity for the world. After experiencing a peak of less activity with the pandemic and all its security measures that we were not used to. The positive thing about this moment of less productivity is that there was time to think about changes that were more than necessary.
It's not easy at all to keep up with all the updates that come up and that may or may not fit with your brand. But, it's not something impossible, just a challenge that will show that you can innovate while maintaining excellence. In addition, there are new needs on the customers' side that must be taken into account. Don't despair, at ToolRides we care about keeping our users informed and we collect this information for you.
Keys that need to be adopted
Part of the keys that will make you climb to the next step as a company arise from having more competition. However, to listen to the needs and technological changes that arise from time to time. Therefore, we'll explain each of those tools or tactics that you must include in your modus operandi from now on.
Embrace technology and automation in your business
Although there are companies where doing things the traditional way works, we recommend that you accept automation, because it's imminent. A big step is to get a taxi control app, both for passengers and drivers, like ToolRides. This will influence the organization, efficiency and even help your company be more attractive to customers. You always have to be open to new things like this, because these can make a big difference.
Automating helps facilitate processes and goes hand in hand directly with the organization. A good tactic is to keep track of everything, routes, vehicles, income, fares and time. You will see an immediate change in the following months once you apply this. Likewise, this will give you benefits in profitability, since it always needs to be monitored.
The customer is always right
This is a phrase that has been in our language for years because it's actually true. Customers are the ones who decide if a service is good. They also determine if it'll be successful and give the best promotion and positive feedback. Despite this, you have the advantage that everyone needs to move, you just have to make the experience enjoyable for them. These are some of the details that your customers will value:
Always keep all the vehicles in the fleet clean, it's unpleasant to find garbage or bad smells.
Drivers can ask if the customer prefers a specific music genre, this can set the ideal mood.
Remember the preferences of regular customers, this creates familiarity and gives the impression of providing a personalized service where the customer feels that they matter.
Always promote polite and respectful language, regardless of whether it's a client who has been using your company for years, they should be treated under the rules of customer service.
By working together you'll do a better job
Well-established teams build businesses and companies, so we mustn't forget that everyone has value. Whether they are drivers, administrative workers, hotel partners, restaurants or airports. Work side by side with each new idea, ask for their opinions, so you can see everything from another perspective that can help you.
Taxi services have an image, a face that will be visible to your future partners and customers. Make it represent the essence of what you offer, being so attractive that it becomes recognizable. It's recommended not to skimp on this, it's an investment that is totally worth it. Get design and marketing professionals who will give you something to show, along with the most appropriate way to promote it.
The RRSS will not be optional
Facebook, Twitter, Instagram and even TikTok monopolize what is trending, what is shown and what is not. So you must learn to find your place in those spaces, as well as in local places such as television or radio channels. You can use your drivers as spokespersons on social networks. Who better than your workers to show the different aspects of your company.
There are alternatives that can position you as a dynamic company that seeks different ways to improve and reach the public. Discounts are a customer favorite for obvious reasons, but there are more options. You can participate in local events that help more people know about you. As well as participating in the collaboration or investment in local activities, which show that you care about the areas that your fleet frequents.
Make a change with new tactics
The steps to grow are there, you just have to have the patience to work hard and climb them all. Innovations will always come, so it's important to be open to them to select what works and what does not. We hope that all these tips will be useful to you. At ToolRides, we are happy to be helpful for taxi and delivery services.