Very few companies are still stuck in the past without giving importance to the online presence of their brand and products. Well, it's more than evident that in the digital age it's important to use the available tools to promote the services we offer. In the case of a taxi business, finding the correct way to do social media marketing is necessary, because this way, many more customers can be attracted.
The first thing you need to understand about your clientele is that they no longer want to wait. Gone are the days of calling control and waiting a long time to receive taxi service. Today, customers want to receive transportation service in a few minutes, and be able to control everything from the palms of their hands. That is why it is important that your company ventures into the digital world, if it has not already done so, and at ToolRides, we can help you with that.
What to do to get more clients through social media?
Once you've taken the first step towards the digital world using taxi software, it's time to promote yourself. One of the best ways to grow your online presence and make yourself known among potential customers is to make use of social media.
Whether you choose Facebook, Instagram, TikTok, Twitter, YouTube or even all of these, there is no doubt that a good marketing strategy can catapult your business. The first thing you should do is define the audience you want to reach, and proceed to create a Marketing plan and establish a budget for this. Other tips that we can give you to achieve success in social media are:
Know the differences between the different platforms
Social media continues to grow every day, providing spaces to share content that can help you promote your company. However, not all platforms work the same, understanding their differences is extremely important. Understand which platforms your target audience uses and create profiles on these, as it will be easier for them to connect with your brand this way.
Create a content calendar
Planning and organization is essential in any aspect that involves your business. This includes the social media presence of your taxi business. Creating posts at the last minute can mean lower quality content, plus you can make the mistake of uploading duplicate content due to lack of organization.
Plan your posts well in advance, using a calendar for each social network you use to promote your business. Include good hashtags, links to your website, the Play Store or App Store, eye-catching images and videos that can capture the attention of your audience.
Promote the engagement of your audience
In any of the social networks that you decide to use, you must make sure that you get interactions with your possible clients. Well, since these are social media, it's necessary that your business account is interactive. Asking questions, reposting user-generated content related to your company, and posting content that interests them is a way to generate more engagement on your accounts.
In order to achieve this, it's essential that you know your target audience well. Well, you must know how to attack their points of need in order to offer useful content that attracts their attention and generates more interaction. Therefore, take your time doing market research before spending time and resources on marketing campaigns without knowing your audience.
Don't make the mistake of promoting yourself too much.
One of the most serious mistakes you can make when using social networks as a channel to promote your taxi business is to abuse advertising. You shouldn't say how good your service is and highlight that they should hire you in each of the posts you make. There is much more value in sharing content that your audience is actually interested in reading.
Some content creators and marketers use the following strategy: For every advertising post, seven content posts are published. This content can answer your customers' questions, articles, event comments and more. This doesn't mean that you shouldn't talk about your brand, but that you should avoid overselling it and saturating your followers with advertising.
Build a community of loyal users
Your social media strategy should be more than just getting a high number of followers. Well, it's much more valuable to find people committed to your content, even if they are few. These people will be the ones who will like and share your posts and who will also become your customers.
Building a community around your brand should be your priority. Since users who feel part of your community and are loyal to your brand will interact with each other and help promote your content. In this way you can have more reach than an account with millions of followers, but little interaction.
Apply these tips and grow your taxi business
Though there is no specific formula for success on social media, following these tips can help you make fewer mistakes along the way. However, social media platforms are constantly evolving and you must know how to adapt to new trends. For this reason, it is always better to have a professional social media marketer on your team.
By choosing the right platform, knowing your audience and creating valuable content, we assure you that your taxi business will be much more successful. Whether you're just starting out or have been in the market for some time, with a positive social media presence you'll be able to tell the difference. What are you waiting for to start organizing your content calendar?