The new digital marketing strategies are here to stay. Every day, companies are more immersed in new technologies, especially in the use of Internet advertising. An effective way to obtain positive numbers in a short time is by supporting yourself with “influencers”. These can play a key role in the social media area to grow your taxi business by leaps and bounds.
Working together with your local influencers can generate a huge increase in demand for your transport service. If you're not already familiar with these new methods for creating effective social media marketing chains, here's what you need to know to get started.
Who exactly are the influencers?
Influencers, as their name says, are really influential natural people on social networks. They have a significant number of followers on their profiles, and they tend to document what happens in their day-to-day life, in order to share it with their audience. Some are dedicated to particular topics, such as fashion, travel, finance, sports, music, or art in general.
Influencers share a special connection with their followers, creating a sense of trust and security between them. From that, its ability to get people's attention quickly and precisely is born, this being an excellent window for advertising and digital marketing campaigns for your taxi business.
How to start working with influencers?
First, as in any other advertising campaign, you must have your ideas clear. Think clearly about what you're looking to achieve with this new campaign, define if you're just looking to gain more followers on your social networks, or if you want to directly promote your service and increase your potential customers. Keep in mind that, in this case, your arrival point will be the best starting point for the influencers.
Depending on your needs as a company, you should propose and discuss an advertising strategy with the influencers. You must make your intentions clear so that they can propose and structure the most effective way to reach their followers, and thus, they reach you.
Focus on the influencers who best suit your needs
After setting out your objectives with the campaign that you're about to undertake, you must find influencers who can help you achieve them. There are many factors that you should take into account, such as the age range of your potential customers, the area or town in which your taxi business operates or, on the contrary, the new places that you would like to cover with a special and personalized service. .
Having this clear, locate some local or foreign influencers on social media that meet your requirements. Check the quality of their content, their number of comments and reactions, the level of activity in their accounts and of course, the average reach of their posts around their followers.
Assess the reach of the influencers you want to work with
The reach of influencers is measured based on the number of followers. Not all influencers generate the same impact, since beyond the content they create, the number of people who follow that material, and that specific content creator, are the ones that determine the real reach of the message. If we talk about numbers, we can classify them this way:
Celebrity influencers
These influencers have a huge reach due to their number of followers. They can easily have more than 100,000 followers on their social networks. These are usually mostly recognized personalities, such as politicians, actors, musicians, youtubers, etc. A post on one of their social networks can be worth thousands of dollars, so to promote your business with a reduced budget, these would not be the ideal ally.
Macro-influencers
This classification of influencers usually has a margin between 10,000 and 100,000 followers. For many marketers, working with this type of influencers is the best, because they have a balance between good reach and flexibility around advertising costs. If you have a good dedicated budget to grow your taxi business, this may be a good option.
Micro-influencers:
These kinds of influencers commonly have a small number of followers. They probably have a little less than 10,000, but even so they can be very useful when it comes to making agreements for mentions in your social networks, or if you manage a small budget destined to the publicity of your company. Something that is important to note is that, although they may have a reduced number of followers, their reach is usually more organic and precise.
How do I contact influencers and what can I offer them?
Since we have some influencers in our sights for our campaign, it's time to make contact with them. Be polite, make your intentions very clear and talk about what you want to achieve with your transportation business. Try to make this contact directly with them and not with third parties on their behalf, since the message of your proposal can be distorted if other people outside of the influencer's direct environment are involved.
Make sure they make it clear to you what their rates and conditions are for starting an ad campaign, and based on that, you can offer some benefit within your company in exchange for advertising. For example, significant discounts using your service, special mentions within your company, and even some benefit or raffle for your followers (your future customers), such as special coupons or limited-time offers.
Expect the best results from your new digital marketing campaign
Advertising agreements with influencers tend to last for a very short time. However, their level of effectiveness will be very high, depending on the impact that these personalities have among their followers, and depending on what you have to offer them. Let the magic of the internet do its thing, and focus on maintaining good relationships with these public figures. Organizing these digital marketing campaigns will be your best option in the long run.
Don't be afraid to innovate and leave your comfort zone. Think big, and join the big ones to increase your real numbers and reach more potential customers. Working hand in hand with new technologies will bring out the best in your taxi business and make it grow quickly and organically. What do you think of the idea of working together with your local influencers? Do you know of one that suits you and your needs as a business?
