The first quarter of the year is already underway, and you want your transportation business to have a greater flow of deliveries. It's normal for it to be a bit difficult to expand your client list, especially if you share areas with major competitors. But instead of waiting for your competitors to fail and you have to take your customers' surplus, take action.
You can achieve your goals this year by focusing on serving companies that often go unnoticed. Competitors in delivery services like DHL focus on large-scale brands or those with a certain local reputation. This leaves out many smaller brands that still need the service. Continue reading to learn three ways to acquire and retain new customers.
The right time to manage
If the pandemic has had one positive effect, it's that it has made delivery services essential for certain industries. This has led to an increase in the number of businesses seeking a local delivery service that adapts to their needs. Even so, it's important to find your way around these businesses without getting discouraged along the way.
The face of your transportation business
The first step to increasing deliveries is to give your potential customers a way to learn about you before they initiate contact. Perhaps you already have your own website; if so, you just need to optimize it thoroughly. This will help target your page to your target audience. This will increase your chances of appearing among the top results when your city is entered into a search engine.
You'll need to identify the right keywords that relate to local searches. This will allow you to potentially drive significant website traffic, which will benefit your transportation business . There are already apps and programs available for this, with Google Ads always being one of the most popular.
Essential features
Creating and maintaining a website is much simpler than you might think, but above all, it's cost-effective. You'll also need to ensure that the content truly reflects each of the services available, including what niches you cover, some of the brands you work with, and other details. This helps attract new potential clients and improve your positioning.
Another way to ensure visibility among your competitors is with search engine ads. These ads can have various detail options, significantly increasing exposure. Pricing is available and can be customized based on your company's revenue. The price of an ad can be based on the following factors:
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How much competition exists in the bidding for the first 10 search results.
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The number of users using the same keywords.
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If you prefer publication that includes holidays and peak search traffic hours.
We recommend including all your contact information on your page, from the app name to your business phone number. A design that matches your brand will make it much easier for customers to identify with your transportation business .
Contact with local businesses
The case for local companies is that they compete with large brands or retailers like Walmart and Amazon. They have a long history of customer service, perfecting their delivery services. So the market to tap is likely already in your area; you just need to locate it. It's important to identify their needs to be the delivery company they choose.
An accessible and quick way to find your new potential customers is online, using the area map. However, if you prefer direct contact, you can always explore the streets and research businesses. You can search for everything from grocery stores to furniture stores, depending on the size of your fleet.
What is the right approach to customers?
There are some tips that may sound obvious, but they're still important. You should always look presentable when meeting with a potential client and try to engage in conversation with the person in charge. There are also some details that will make you look prepared and ready to close the deal:
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Get an estimate of how much extra income you would earn with a delivery service for the company you're targeting.
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Even if you research their margins, the numbers will never be 100% accurate. But they serve to educate the client about investing in your service.
Once you've caught the client's attention, it's important to have your portfolio at hand. And in it, you can see examples of the evolution of brands that decided to work with you. If you still have questions about everything you've shown, offer a ride in one of your vehicles. Or, ask how their products would be transported if they agree to hire you.
Pages that function as intermediaries
Last but not least, there are websites that serve as a direct intermediary for clients. These are very popular in the United States and the United Kingdom because they systematize all the information, streamlining the entire process so that you only have to make the contact or submit a proposal.
The growth of the delivery service
It's obvious that running a delivery business requires a full-time commitment. So, the more time you spend on daily tasks, the less time you have to grow your customer list. That's why this article focuses on three ways to make it easier and keep you on track with your goal. Don't forget that ToolRides has the best app so you have less to worry about and more time to grow your business.
