It's no secret that the market has become competitive, so if you're investing in a taxi app, you need to focus on visibility. The taxi app market reached $15.721 billion in the United States a couple of years ago. Therefore, if you want your business to be the next Uber, it's vital to plan a solid strategy when launching this type of service.
The traditional method of serving customers through phone calls or by driving around town all day has become obsolete. This is because, in the long run, it resulted in significantly higher fuel costs and failed to meet sales targets. If you're taking this step, ToolRides offers customized apps with top recommendations. However, there's a catch: you can't overlook the marketing strategies that will grow your business.
Visibility on social media
Social media has become the number one marketing tool since everyone has mobile devices at their fingertips. Once your taxi software is in development, you should start promoting an update across all the social media platforms you can. The most common are Facebook, Instagram, YouTube, and Twitter, although if you want visibility with younger audiences, you could opt for TikTok.
Choosing the right social media platforms for your business will depend on the niches you're trying to attract. Once your app is ready, you should showcase its features through promotional posts, visuals, and engaging messages. You can also use current trends like GIFs, stories, reels, and other informative videos to engage your audience.
Play with discounts and promotions
Nothing grabs everyone's attention like a good discount or promotion. Previously, this type of marketing tool was distributed as flyers in public places. However, it's been proven that these often end up as recycled or in the trash, failing to achieve their intended purpose. Therefore, the best approach is to post promotions on social media, and if you want greater reach, you can pay for their advertising plans.
Once you identify your customers, you'll easily maximize your marketing and branding efforts. If your employees can no longer handle this aspect of the business, outsourcing is always an option. There are marketing companies that already know how to promote a taxi app; you just need to find one that aligns with your vision.
The power of branding
Many people don't realize it, but fleet branding has gained significant traction. Vehicles with stickers are like headlights for brands that are impossible to ignore. Statistics show that over 90% of drivers on the road notice these vehicles, and nearly 40% of them read these types of advertisements whenever they have a spare moment in traffic.
Branding encompasses more than just stickers and vehicles; it also includes posters, advertisements, or simply any object that displays your logo. Not all of these options require a large investment; for example, stickers are among the most economical branding tools.
Traditional media
While social media accounts for a large portion of today's significant advertising, traditional media shouldn't be overlooked. And the positive aspect is that engaging with these platforms brings a collateral benefit: public relations. There will always be a segment of the population that watches or listens to these media outlets, so it's worth considering them.
As we mentioned, you'll not only spark curiosity about your taxi app, but you could also gain new customers and partners. Or who knows, maybe even attract investors interested in the brand. When people start recognizing your fleet through eye-catching advertising or your logo, customer loyalty will increase.
The importance of feedback
What your customers think, whether good or bad, has a power that can even bankrupt you. Therefore, having a specific platform where they can leave both complimentary and critical comments is crucial. You'll be able to improve your services to impress your customers, increasing engagement and loyalty to your company.
PPC Campaigns
Pay-per-click (PPC) is a common marketing advertising model. As the name suggests, it involves paying for advertising based on the number of clicks the ads receive. It was popularized by Google Ads, and competitors have since replicated it on other platforms like Facebook Ads and other social media.
There are also other alternatives such as pay-per-thousand impressions (PPM). In this case, the advertiser pays a fixed amount for every thousand people who see the content. Unlike pay-per-click, pay-per-acquisition takes into account specific actions to arrive at a precise cost. These tools substantially increase the number of users who try to download the app.
Marketing tailored to your needs
If you're looking for advice and want to get the most suitable software, customized down to your aesthetic preferences, ToolRides is here for you. As you can see, there are more than just a couple of solutions or measures to promote your taxi app as soon as you launch it. However, we know that not all of them will suit the variety of businesses in this niche, so it's important to focus on your specific goals.
