We have some of the best strategies used by major taxi companies to acquire and retain customers. This will allow you to expand your business and build the large fleet you've always dreamed of. The great thing about these strategies is that you can apply them whether you're new to the market or have been in business for a long time. They're equally effective regardless of your experience, and you'll see how easy they are to implement.
Take advantage of the momentum of the internet
Let's get straight to the point with our strategies, starting with your social media presence. If your transportation business isn't already on Facebook, Twitter, or TikTok, you're missing out on the tools of the decade. There's no faster or more accessible way to promote your services than through paid advertising, for example.
Social media is one of the main tools of modern marketing because it allows you to build communities. Each platform has groups of potential customers, and it's up to you to showcase your service. These social media accounts should be constantly updated with relevant and engaging content. You can post videos and promotional codes, fostering a closer relationship with your customers.
Brand recognition
Making sure people can recognize which cars or logo belong to your taxi service is a top priority. One of the most effective advertising strategies from the outset for attracting customers is coverage in local media. Regular appearances will gradually build brand awareness among your potential customers.
One very positive aspect of traditional media is that it has already earned the trust of its audience. Therefore, it's generally assumed that television and radio won't promote anything of poor quality. Proof of this lies in the services and products we've used our entire lives thanks to this type of advertising.
Online bookings subject to availability
Previously, taxi companies relied on phone calls or websites for bookings. Thanks to apps, you no longer lose customers due to lack of communication or coverage. The simpler your company's processes are, the more your customers will like you. And there's nothing easier to use than the software we develop at ToolRides, designed to help you reach more people.
Furthermore, if you're looking to attract some extra clients, even if they're temporary, tourists love these kinds of apps. It's much easier for them than trying to call or ask for directions. They simply download the app on a nearby Wi-Fi network, and that's it—they'll have you available for bookings during their vacation. It's also appealing to corporate clients looking for a quick yet efficient way to connect.
Targeted ads
Targeted advertising has proven to be one of the most effective online marketing strategies. Of course, it requires prior research into your target audience, including monitoring which social media platforms they frequent and how often they use them. It might seem like a complicated task, but it's surprisingly simple considering its effectiveness.
Google Ads
Google is the world's leading search engine, so paying for its ads is a safe investment. The company will showcase your services on YouTube, at the top of search results, and in apps and websites. This will significantly increase traffic to your taxi service's app and, consequently, the number of customers.
Try the package that lets you create specialized ad groups; these are great for reaching specific audiences. With Google Ads, you pay per click, so the cost per new customer is usually a fair investment. The only thing we should warn you about is that using it requires some experience and technical knowledge, especially when you need to double your profits with a limited budget.
Facebook and Instagram Ads
Advertising on Facebook or Instagram doesn't offer the same level of online reach as Google Ads. However, it does offer access to a large number of people who are constantly online and curious about your service. To begin, you'll need to link both accounts; typically, Instagram and Facebook are linked for automated posting. Facebook offers Facebook Ads Manager for efficient ad management.
We recommend starting with small payments, no more than $10 per day. Then, select your target audience based on their location or interests. Make sure your visuals are attractive and easily recognizable to capture your customers' attention.
Don't worry if not everyone rushes to install your app after seeing your ads. Some people will simply like or follow the pages, and that's just as positive. Because they'll become part of your community, turning into potential customers very soon.
Partners with mutual benefits
Many hotels, restaurants, bars, and business and shopping centers are delighted to offer what are called "exclusive" services. This means partnering with express transportation companies to provide this service to their customers and employees. Not only will you have consistent bookings because these are busy locations, but each passenger you bring is also a potential customer.
At ToolRides, we offer app options for drivers, customers, and partners. This allows you to give them control over their bookings, and you'll already have an app they can recommend. This is especially appealing to partners, who, in addition to quality, value speed to avoid delays in their processes.
Strive to grow through your own effort
We hope these strategies help you achieve all your business goals. They've all been used by major players like Uber and Lyft, who can serve as role models. Your customers are out there, needing transportation; you just have to show them that your taxi service is what they need.
