Companies like Uber worked to become a household name, the taxi startup dream. But they have their own path carved for 11 years, which was not always a field of flowers. It's easy to idealize them if you're just starting out, but you're not a fully established company, they still have ups and downs. Let's talk about the factors that make it so successful today and what we should retain from that.
He became unique in his way of serving
Uber emerged as a necessity, since in 2009 transportation services were a complete disaster that affected passengers. In terms of public transportation there were many shortcomings and private transportation was too expensive, which was seen as a luxury. So Uber took the reins of a needy market, offering its services through an app, which revolutionized the taxi industry .
He looked for problems and gave them real solutions
Customers must be a priority, the soul of the brands, since they are the ones who will decide if you are being useful or not. Companies normally adapt to business models by solving only some of their customers' needs. Uber was able to become popular among the general public by responding to most of its customers' difficulties at once.
For example, they solved the basic problems that had to do with rates that everyone could access. Which was positive for taxi startups , because He paved the way so that they no longer had it as a job. We proposed the segmentation of their potential clients to whom they should provide a solution.
-
People who did not own their own car.
-
Who have disabilities that prevent them from driving.
-
Those who go out to party and prefer to call a taxi to avoid driving drunk.
-
People who like to travel in a personalized way or who need privacy and security.
-
Those who are looking for a better transportation alternative that will benefit them in the long term.
The Uber app has actually made booking a trip easier since its software was created to be user-friendly. Also allowing them to review and give feedback on their experience with the drivers. Before Uber was born, drivers were not held accountable unless someone reported something to their superiors.
What taxi startups need to learn about drivers
One of the novelties of this leading company is that just as preferential treatment is provided to customers, so do its drivers. It provided employment opportunities to thousands of people through its platform, whether they had previous experience or not. The income they were accustomed to increased, some even earning in one day what they generated in a week.
Wasn't Uber's proposal then a more attractive proposition for drivers? For everyone it would be an invaluable opportunity, they employ qualified workers. Of course, if they are experienced and can avoid wasting time training them, it is much better, but they are not closed to new entrants. So if you are planning to enter taxi startups you must give benefits to everyone.
Pioneers in changing to traditional service
Another of the twists that made Uber take over almost all sectors was ride-sharing. They were the first to offer them and no matter how much others offer them, they will always be the ones who innovated. Not everything was easy, it had to face competition from other taxi systems such as Lyft, DiDi, among others. But only Uber managed to amalgamate technology for the benefit of everyone.
Low funds to invest in infrastructure
The cost of what you spend on infrastructure is crucial when starting a business. Cost and margin are related, the more the operating and infrastructure cost, the lower the margins. Uber had minimal infrastructure costs.
It is important to clarify that Uber did not have overhead costs like other taxi startups , it has simple facilities that allow for quick changes. They saved most of these expenses by hiring non-commercial drivers. Managing to be a taxi company that is 10% more accessible after a year has passed since its launch.
Marketing strategies that are not forgotten
Despite being in the age of social media, Uber opted for the old method of spreading word of mouth. When people share their pleasant experiences with friends or people around them, new clients are attracted in a better way. Users become sellers who generate greater trust than advertisements and unlike other advertising, this one is absolutely free.
Uber also encouraged referral programs, in which those who spread information would receive a bonus. Likewise, the user or driver who does so for the first time will have a completely free trip. With all these new marketing strategies, Uber made a profound and enormous impact on the world.
Business diversification
When we say Uber, we all associate it with taxis, but they have covered much more than conventional fleets. They diversified the business into Ubermoto, which also covers scooters and bicycles, allowing them extra income. This is how the well-known Ubereats begins, the service is associated with restaurants that needed to survive the pandemic.
Uber's business structure is one of the best strategies as it has worked globally. A deep analysis of your app is like a course for taxi startups . Approach software companies like ToolRides, you could be the next Uber, if you are doubting your potential this is the ideal time to take that leap and start your own company.
