Current trends are directed towards digitalization and servitization. These, which are already global trends, impact numerous sectors, especially the transportation services industry .
Decreasing reliance on private vehicles has been high on the political agenda today. Due to the needs and habits of travelers, they have also evolved and demand for flexibility in mobility options has increased.
Today in this context, more mobility services are emerging. Whether in carsharing, motosharing, bikesharing, carpooling, among others. This is becoming common in cities around the world and is meeting consumer needs and new lifestyles.
What is Mobility as a Service?
The concept of Mobility as a Service originates precisely from the combination of these new shared mobility trends in the transportation industry. Mobility as a service offers door-to-door mobility options. This without dependence on the private vehicle by combining the different mobility options of the many public transportation options as well as shared mobility.
This trend is aligned with sustainability objectives, and offers much more sustainable and inclusive mobility. MaaS implies a total paradigm shift in the way transportation services are distributed . These run on business models, there is also a challenge and opportunity for evolution for traditional media. In addition to this, it is also a great opportunity for new participants who generate new opportunities.
In many countries, Mobility as a Service is being encouraged thanks to how feasible it is for the local ecosystem. In fact, this is a public sector that is developing initiatives in this direction and the private sector that offers new mobility services. This offers new opportunities in the regions where they are implemented and seeks international cooperation until achieving global reach. The purpose is to generate and share knowledge, in addition to creating new opportunities for all interested parties.
Mobility as a Service Manifesto
The MaaS manifesto establishes its principles. These should be allocated to a new form of collective transport mobility, below we can see some examples of this.
Be the best value proposition for users
Mobility as a Service has the potential to offer a specific door-to-door service. Which is simple, reliable, flexible and also has a good price. One that suits all lifestyles and has provided a good alternative to private car use.
For this, end users must be the center of the ecosystem and the core business model of MaaS must be based on individual customers. A clear example of this is travelers, corporate clients, special private services, among others.
Should create benefits for society
To be highly successful, MaaS should foster social inclusion and promote socially responsible behavior. These must have total inclusion and leave inequality aside. MaaS could eventually become a fundamental part of transportation services and for this to happen, it must be socially sustainable.
With the support of governments, MaaS could be a great opportunity to address this issue with a wide range of policy objectives, from environmental sustainability to smart mobility and integration.
Support more efficient business models
Mobility as a Service should offer new sales channels and revenue growth opportunities for all stakeholders. Especially for those who have great attention to the ecosystem. MaaS must provide access to untapped customer demand and unlock economies of scale.
The vision of MaaS should be that a competitive and fair environment is established in which any mobility service provider can dynamically join a MaaS scheme. Especially if it complies with the regulations and required technical standards.
Basis effective, massive and secure data exchange
For transportation services to be successful, they must facilitate better access and exchange of richer, more reliable and secure data on patterns. In addition, they must be dynamic in response to travel demand and also by synchronizing data from different service providers. . This would achieve trip planning and improve cost transparency.
Open and interoperable mobility service provider APIs for data provision and access, as well as sensor data from services and infrastructure, are essential for the development of MaaS.
Maintain ideals that contribute to the ecosystem
In case you're not clear, MaaS is an ecosystem in the broadest sense. This is commercially sustainable but it requires commitment and effective cooperation at all levels among all stakeholders in the ecosystem. In MaaS we find mobility service providers, public transport operators, operators, system providers, cities, public authorities in general and clients.
A transportation business that wants to emerge and raise its quality should consider each of these principles. It should be noted that these are the most notable among them, since there are approximately seven that MaaS manifests so that a transportation services business can develop efficiently.
