Strategies to increase online sales in small businesses

Strategies to increase online sales in small businesses

Most small businesses are just surviving. They make enough revenue to stay in business, but that's about it. On average, only a portion of small businesses have ample revenue. If a business is looking to surpass that business benchmark and grow its business, it needs to improve its sales and marketing processes. It also needs to increase its ability to effectively handle those sales when they come.

Perhaps the quickest lever you can use to increase sales is online, as a small business you often use the digital space. More and more customers are turning to the Internet to find all kinds of products and services, and with the right strategy you can increase the visibility of your business and increase sales at minimal cost.

In this article, we will cover how to increase sales for a small business online, either by increasing efficiency or handling more customers with the workforce and resources you already have.

Increase small business online sales with these strategies 

Use route optimization to handle more customers with the same workforce. With ToolRides case study you can multiply your efficiency and hand in hand with the strategies we present below, you can increase online sales for small businesses. From small to large companies around the world, they use the following tactics to get more customers and boost return business every month.

Omnichannel marketing to increase campaign efficiency

Using just one marketing channel for every campaign is an outdated marketing strategy. By combining multiple channels and formats in your campaigns you can deliver much more efficient results. Plus, omnichannel marketing is no longer as complex or expensive as it used to be. You can use free marketing pixels to create integrated campaigns across multiple channels.

Most transportation service companies today have transitioned to digital channels as they are easier to scale and track and do not require a minimum initial investment. You can pay as you go and use digital channels.

 

Some small businesses, both retail and e-commerce, also rely on traditional channels. Most notably, local newspaper ads, classified ads, direct mail, and local TV or radio spots. But it's harder to quantify the results of traditional campaigns unless you speak directly to all of your customers.

Nurturing leads with email and postal mail marketing

Email may seem like yesterday's news, but for marketing, that couldn't be further from the truth. Even if you reach your ideal customer with the first ad in your campaign, you won't see good conversion rates. Follow-up is critical to convince and convert first-time customers. Plus, email marketing campaigns targeting customers who fill their cart but exit at the checkout page can significantly reduce cart abandonment.

Email is an effective and cost-effective way to reach potential customers time and time again. With a multi-stage email campaign it is the perfect medium as it often delivers a massive ROI. That is why it remains one of the most important channels for marketers and businesses.

Selling a subscription service

Industry experts say that subscription-based business revenues grow at a blistering rate of 18.6% per year on average, or five times faster than using the traditional method. Introducing a subscription service to your business offerings is highly beneficial. While offering subscriptions as a way to cut margins on each product or service, instead try to develop new offerings that provide even more value to your target customer.

Optimize routes to handle more customers with workforce 

Sometimes just adding customers at the top end isn’t enough to turn a business around. Process efficiency can make or break your business. If you have low profit margins and an inefficient operation, scaling your sales won’t transform your bottom line. You’re still faced with the problem of finding the most efficient and cost-effective way to deliver your products.

By improving efficiency, you can handle as many customers as possible with the minimum staff required. Route optimization can help reduce planning and travel time for your staff. With software, you can reduce planning time by automatically scheduling and routing employees based on service areas.

Switch to ToolRides if you want tools to improve efficiency and scale your business

The intelligent route optimization you can create with ToolRides can significantly speed up planning and enable rapid scalability for a small team. You'll also get more deliveries done in less time with the same amount of manpower, as routing is more efficient and planning is much faster.

By creating efficient software with ToolRides, you can reduce human errors that lead to failed deliveries and unhappy customers. Additionally, because delivery lists can be scheduled to be sent directly to drivers’ mobile apps, there is a much lower chance of human error causing delays or failed deliveries.

In an industry where drivers deliver products with a short shelf life, this is especially important. As is focusing on different service areas on different days. Drivers can focus on closely clustered customers and handle many more orders. Efficiency and quality will definitely drive many customers to place many orders, so online sales have a profitable future ahead of them.

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